We plan your year of birthdays, anniversaries and family occasions, suggest gifts early, and handle everything once you say yes.
Founding membership AED 4,000 a year. Gifts are paid separately, only after you approve.
Tap the dates you’d want looked after.
3 of 8 occasions
How it works
One birthday, from our side.
After a private onboarding, each occasion looks like this.
- 1Ideas arrive earlyWeeks before the date, a short list within your budget.
- 2You choosePick one, ask for changes, or add your own idea.
- 3You approve the costOne full quote. Nothing is bought until you say yes.
- 4We deliverWrapped, your card written, confirmed to you.
Duly
Your concierge
Her birthday is in 4 weeks. Three ideas, all within your budget.
- Fine jewellery for every dayAED 2,000 to 5,000
- A chef at home for the eveningAED 4,000 to 12,000
- A first edition she treasuresAED 4,000 to 15,000
09:02
The first one, please. Can the card say “To many more”?
12:40 ✓✓
Of course. We’ll write it just like that.
12:41
Full quote: gift, wrapping and delivery, AED 3,350 in total. Shall we go ahead?
15:18
Yes, go ahead.
15:30 ✓✓
Delivered at 10:12 this morning. Wrapped, with your card.
10:14
Always current
We keep watch on the UAE, so you don’t have to.
Every idea we send is checked against what is new this month.
New openings
A chef’s counter that just opened
Booked before the waiting list fills.
Limited releases
A small-batch fragrance drop
Reserved before it sells out.
Seasonal menus
A winter tasting menu by the sea
Timed to the weeks it runs.
Pop-ups
A design pop-up for one weekend
Planned around your diary.
Talked about
The gift everyone is asking about
Checked for quality, not just hype.
For two
A quiet escape, new this season
Arranged end to end.
Examples. Our watchlist changes every month.
Next up in the UAE
Try it
See the kind of ideas you’d get
Three taps. No sign-up.
Your concierge
One person who knows your year
One named concierge looks after your occasions, from the first conversation to the final delivery, and remembers what worked last time.
Founding membership
One year, looked after
Duly founding
AED 4,000
a year
For a small first group of members.
Included
- A private onboarding and preference profile
- Up to 8 occasions planned each year
- Your occasion calendar
- Reminders well before each date
- A shortlist of gift ideas for each occasion
- Buying, wrapping and your card, where available
- Delivery, and a message when it arrives
Paid separately, only after your yes
- The gifts
- Delivery
- Personalisation and retailer charges
- Other costs, like flowers or bookings
Nothing bought without your yes
You approve the full cost first.
No hidden fees
Any extra fee is shown in the quote.
No money held
No prepaid wallet or stored balance.
Questions
Are gifts included in the membership?
No. The AED 4,000 membership covers planning. Gifts, delivery and other costs are paid separately, only after you approve them.
How does approval work?
You choose from a shortlist. We send one full quote. We buy only after you say yes. Nothing is bought automatically.
How many occasions are covered?
Up to 8 a year. If you need more, tell us before joining.
Can I set a budget?
Yes, for each occasion or for the year. Our ideas stay within it.
Can I give you my own ideas or a wishlist?
Yes. We can work from it, then source, wrap and deliver it on time.
How early do you contact me?
We agree this with you at onboarding. Usually a few weeks before each date, and earlier if a gift needs personalising.
Do you deliver outside Dubai?
Dubai for now. If a date falls somewhere else, ask us and we’ll tell you honestly if we can help.
What if I don’t like the ideas?
Tell us why. We’ll come back with new ones. You are never asked to accept a suggestion.
Is there a fee on top of the gift price?
Not a hidden one. If any extra fee applies, it is written in the quote and needs your yes first.
Founding membership
Start with a conversation
We’ll message you personally. No payment on this site.
We only ask what we need to reply. Details about the people you buy for come later, in private.